Reversing its iconic golden arches was an unusual gesture by McDonald’s, a well-known international fast-food chain, in honor of women and as a loud declaration of their value and beauty.
On March 8, 2018, International Women’s Day, a historic day that resonates with a global recognition of women’s social, economic, cultural, and political achievements, this astounding incident took place.
Witnesses to this stunning visual change were rendered speechless, as though they had briefly entered another dimension. Speculations started to circulate, with some linking this choice wrongly to an earlier dispute with Wendy’s.
These presumptions, however, were wholly false. The truth was revealed by a spokesman, who said that the inversion was a strong declaration about “celebrating women worldwide.”
This creative logo flip was created using McDonald’s in Lynwood, California, while social media preserved the iconic arches.
Employees at McDonald’s proudly sported letter “W” badges on their uniforms at the same time that the company began using personalized packaging in 100 shops around the country.
“For the first time in our brand’s history, we flipped our famous arches for International Women’s Day to honor the extraordinary achievement of women everywhere, especially in our restaurants,” said IWendy Lewis, McDonald’s Chief Diversity Officer, in a historic statement.
These opinions supported the notion that this act highlighted the great achievements of women in the McDonald’s sector.
The company’s representative, Lauren Altman, expounded on the goal of the new design and said that it was specifically created to recognize the accomplishments of women around the world.
According to Altman, “Our legacy is rich with examples of empowering women in the workplace, fostering their growth and success.”
She continued, highlighting the company’s commitment to promoting gender parity: “In the United States, our mosaic of diversity is a source of pride, and we’re thrilled to reveal that at the moment, six out of every ten restaurant managers are women.
At the 100 locations above, physical alterations as well as new uniforms, badges, and packaging designs represented this focus.
McDonald’s is by no means the only company to advocate for gender equality and recognize the achievements of women.
For instance, Johnnie Walker joined this groundbreaking story by introducing the “Jane Walker” bottle and promising to donate $1 from each sale to initiatives that support women’s growth.
Speaking on gender equity, Stephanie Jacoby, vice president of Johnnie Walker, said, “Meaningful conversations about gender equity remain at the heart of our culture.”
The time is right to unveil our Jane Walker logo and work with forward-thinking organizations that support our objective. We applaud the achievements of women and those promoting gender parity.
Due to the joint effort, a well-known business, Brawny, chose to replace its famous Brawny Man with a female version and donate $100,000 to Girls, Inc. This coordinated effort highlighted the dedication of various organizations to create a more egalitarian future.
Finally, flipping arches demonstrated excellent respect for women’s achievements and steadfast support for gender equality, going beyond simple symbolism.
These activities serve as a reminder that development flourishes when diversity and empowerment flourish over the course of more than just one day.